You need wine for your list or shelf that has to work for everyone. Maybe it’s a limited-release, single-vineyard specialty for a job promotion meal. Or it could be the perfect every-dayer for that lady who runs the book-club. Maybe, it’s for those brand-new parents—the regulars, Zach and Terry—who need a bit of everything: something a little bit excellent for the weekend, something for dinner tonight, and something to keep until their week-old daughter turns 18.
We bring wine to market for all of them, because the section you need to flesh out, the glass-pour you need for margin, or the famous grower you need to showcase have to be worthy of all of those people.
And sometimes, you need a story to tell with it. When you choose Artisan wines, what’s in the bottle lives up to those who grow it, you who sell it, and your customer who drinks it.